Project Literade
Free, brand-new book mail for ages 0–18.
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Project Literade is a nationwide 501(c)(3) nonprofit organization that mails brand-new books directly to children and teens, ages 0–18.
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New books are thoughtfully matched to each reader’s age and mailed directly to their home.
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No subscription fees. Not income based. No eligibility screening.
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Book ownership builds literacy, confidence, and a lifelong relationship with reading.
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Book Joy.
Age Groups
​​​Emergent Literacy
​(Pre-Readers)
Transitional Readers
​(Comprehension & Vocabulary Growth)
​​​Early Literacy
​(Print Awareness)
Fluent Readers
​(Abstract & Emotional Themes)​
​​​Beginning Readers
​(Decoding & Fluency)
Critical Readers
​​(Analytical & Reflective)
Partner With Project Literade
About Project Literade
Project Literade, founded by Dr. Cantrell Johnson, is a nationwide 501(c)(3) nonprofit organization centered on book ownership as a foundation for reading from birth through age 18. The organization places brand-new books into readers’ hands through direct-to-home book mail and occasional pop-up distributions.
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​Project Literade affirms a simple principle: owning books plays an important role in how readers develop a relationship with reading. With this foundation, reading unfolds on the reader’s own terms—for example, in a blanket fort, stretched out on the couch, sharing a story with someone close, or lingering over pages with a favorite snack.
With books that belong to readers, literacy develops in visible, joyful ways. Babies chew, bang, and explore books as objects to touch and examine; toddlers delight in the repetition of familiar words and pictures; and older readers move among stories guided by curiosity, confidence, and a growing sense of who they are as readers.