Project Literade
Free, brand-new book mail for ages 0–18.
Project Literade is a nationwide 501(c)(3) nonprofit organization that mails brand-new books directly to children and teens, ages 0–18.
New books are thoughtfully matched to each reader’s age and mailed directly to their home.
No subscription fees. Not income based. No eligibility screening.
Book ownership builds literacy, confidence, and a lifelong relationship with reading.
Book Joy.
Age Groups
Emergent Literacy
(Pre-Readers)
Transitional Readers
(Comprehension & Vocabulary Growth)
Early Literacy
(Print Awareness)
Fluent Readers
(Abstract & Emotional Themes)
Beginning Readers
(Decoding & Fluency)
Critical Readers
(Analytical & Reflective)
Partner With Project Literade
About Project Literade
Project Literade, founded by Dr. Cantrell Johnson, is a nationwide 501(c)(3) nonprofit organization centered on book ownership as a foundation for reading from birth through age 18. The organization places brand-new books into readers’ hands through direct-to-home book mail and occasional pop-up distributions.
Project Literade affirms a simple principle: owning books plays an important role in how readers develop a relationship with reading. With this foundation, reading unfolds on the reader’s own terms—for example, in a blanket fort, stretched out on the couch, sharing a story with someone close, or lingering over pages with a favorite snack.
With books that belong to readers, literacy develops in visible, joyful ways. Babies chew, bang, and explore books as objects to touch and examine; toddlers delight in the repetition of familiar words and pictures; and older readers move among stories guided by curiosity, confidence, and a growing sense of who they are as readers.